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Our Values

We love to work with clients who are making the world more beautiful, creating change both now and for future generations. Sustainability and equality are big factors for us when deciding who to work with. It makes a big difference if we are helping organisations create meaningful change rather than simply selling or getting views. We like working with people, with communities and with organisations to tell stories and shape narratives.

Creativity

Imagination and making.

Curiosity

An interest in new things and exploring.

Democracy

Listening to people, working alongside people and being inclusive.

Social Justice

Believing in equality and correcting injustices.

A more beautiful world

Caring for people and planet.

Authentic

We’re called Mud and Thunder because we don’t like to just focus on the bright lure of sunshine and rainbows, mud and thunder are part of the story too.

Anti-oppression

We are committed to implementing anti-oppression practices. This means that we are very open to discussions about discrimination and oppression. What we think is important with all our forms of storytelling is that we don't rush or skip the process of talking to story participants about how they'd like to be involved in the storytelling process.

© 2025 Mud & Thunder

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